Marketing concept

Overall, what is your reaction to the described product?

  Poor

  Fair

  Good

  Very Good

  Excellent

Please tell us how the described product would rate on the following attributes.

Not at all
descriptive
1

2

3

4 Very
descriptive
5

Expensive

High quality

Well built

A good value

A brand I can trust

What other brands of [ Product Name Category ] have you used? (Check all that apply.

  Brand H

  Brand D

  Brand F

  Brand J

  Brand B

  Brand G

  Brand A

  Brand L

  Brand K

  Brand C

  Brand E

  Brand I

Overall, how interested are you in buying this product if it were available?

  Not at all Interested

  Not Very Interested

  Neither Interested nor Uninterested

  Somewhat Interested

  Very Interested

Assuming the new product is priced comparably to other major brands, would you say it is a...

  Very poor value

  Somewhat poor value

  Average value

  Fairly good value

  Very good value

Overall, what would be your most important factors in choosing a [ Product Name Category ]? Please check three factors.

  Good sales representative

  Fast service

  High quality

  Do not know

  Value

  Shopping convenience

  Broad selection of products

  Discount

  Best performance

  Recognized brand name

Select your age:

  20 - 29

  30 - 39

  40 - 49

  50 - 59

Select your gender:

Male

Female

Select your state: