Product evaluation

Do you currently have a cell phone that you use regularly?

Yes   No

Which cell phone do you currently use?

Audiovox   BlackBerry   Handspring Treo   HP Ipaq   Kyocera   Kyocera   Lucky Goldstar LG   Mitsubishi   Motorola   Nec   Nokia   OKI   Panasonic   Philips   Qualcomm   Samsung   Sanyo   Sharp   Siemens   Sony Ericsson   Other

Did you purchase CELL PHONE BRAND yourself?

Yes   No

How important was the following product characteristic when you purchased CELL PHONE BRAND?

Not at all important 1 2 3 4 Very important 5 Quality  Cost  Brand  Familiarity  Technology

How long have you used CELL PHONE BRAND?

Less than 1 month   1 to 6 months   6 months to 1 year   1 to 3 years   Not sure

How often do you use CELL PHONE BRAND?

Daily   2 to 3 times a week   Once a week   2 to 3 times a month   Once a month   Ever 2-3 months

Overall, how satisfied are you with CELL PHONE BRAND?

Very satisfied   Satisfied   Neutral   Dissatisfied   Very dissatisfied   Not sure

How likely are you to purchase CELL PHONE BRAND again?

Definitely   Probably   Not sure   Probably not   Definitely not

Would you recommend CELL PHONE BRAND to others?

Definitely   Probably   Not sure   Probably not   Definitely not

What do you like most about CELL PHONE BRAND?

What do you like least about CELL PHONE BRAND?